Our Brand


Experience the joy of music with Sire

We envision all generations of players to experience the joy of music through our instruments. We partnered with Marcus Miller and Larry Carlton, adopting their experiences in their legendary careers in making guitars built from their preferences.

Quality

We give musicians the confidence that we are hands-on from production to performance.


Sound and Playability

Our instruments are made for you to delight in playing with professional sound quality.


Performance

Never get tired of long playlists with the feel and performance of Sire. Play it easy and enjoy long jamming hours that will make you want more.

Our Joy